Building a permission based email list

Building a permission based email list is the foundation to your email marketing success. It is also required to do service with KyNewsletter, Northern Kentucky Web Design and Constant Contact.

You may ask, why go through the rigors of building my own permission based email list vs. purchasing a list? There are many reasons and the major ones are listed below.

  1. Stay Legal - Unsolicited commercial email is considered SPAM and punishable by law. By sending email to only to those who have requested to receive it, you are following accepted permission-based email guidelines and staying within the parameters of the law.

  2. Trust - permission based email lists create a trust and bond between your business and your customers.

  3. Loyalty - to receive your emails a potential client or customer added themself to your list. They are seeking information on your products and services. Timely and relevant emails will keep their interest to your brand and products.